Web Design and Development

Once your page loads, users form an opinion in .05 seconds.

(Kinesis Inc.)

How is our web design different?

We started creating websites in 1997, just 6 years after the very first website developed by Tim Berners Lee went live. Strategy Plus was created by a Marketing Consultant and rightly imagined that the internet would be used by billions all around the world. From the very outset we worked to understand how websites could be best used as the hub of all Marketing, both online and off. This is what makes us different, we don’t think about pretty designs, we think about user behaviour and ultimately conversions.

Since 1997 we have changed the way we develop most websites, due to the improvements in open source platforms such as WordPress, we moved from our customer built CMS to WordPress, Shopify and Magento. We were the first out of the block to develop all our websites #mobile friendly, to ensure the best possible user experience.

Due to the vast array of websites and the continual challenge of getting one over your competitors it is tempting to try anything and everything. We believe in sticking to quick and simple over pretentious stylised sites that date far too quickly and perform poorly in terms of SEO.

The complexity of our websites range from a simple solicitors website to recruitment sites or full blown eCommerce stores.

Once a website is live, we have the in-house skills to support and help develop nearly any website in the world. This could be creating landing pages or making old websites mobile responsive.

If you aren’t sure how you could improve your existing site, we can perform a free video review to give you some pointers.

Web Design can be a puzzling subject for many due to technical jargon being thrown into the mix

But here at Strategy Plus, we hope to make things as simple for you as possible. With experience since 1997 we know what is possible and what you need.

Our approach to web design has always been driven by our Marketing background, understanding the users needs and your goals. We don’t believe in designing creative websites for the sake of being creative and pretentious.

We understand your business is unique. Why? Because it is. Every single business in the world, no matter how similar, will always have a belief or a system that sets it apart from the rest. You should be proud of the unique aspects of your business and we want your website to reflect them.

In order for your target market to do business with you over your competition, we need to make the web experience as smooth as possible

We need to deliver the answers to their questions and capture their aspirations as quickly as possible. Once we know your USPs (Unique Selling Points) we can then begin to communicate these as quickly as possible through imagery and obvious text. Creating the right user experience along with clear CTA’s (Call To Action) will bring about the required results.

Your web design may have a couple of CTA’s per page, one for those ready tp purchase and those just researching. We can advise on ways to entice people to share their data with you, such as offering a free guide or discount code. Careful consideration needs to be taken to ensure the right CTA is on the right page and in the right position.

Last but not least, when it comes to web design we also take into account the buying process for all customers

We ensure there is content for the last two stages as you don’t know at which stage they may be:

Consideration – Information on why to choose a certain product or service

Decision – Information as to why they should choose you to provide it

Ultimately our aim is to reduce your website’s bounce rate and increase conversion rate.  Please contact us for further information and your free consultation.

Web Design Portfolio

What happens after your site is live?

Once the website goes live, it’s important to keep the website up to date and relevant to ensure you make the most out of your web traffic. Once the potential customers are viewing your site, you need to be able to analyse their behaviour patterns on your pages.

From this analysis, you can begin to decide which page are the most popular with customers and which pages need most improvement. Carrying this task out successfully will hopefully provide an increase to your conversion rates of your CTA’s i.e. visitors completing online forms, receiving calls and buying a product.

We are there to support you every step of the way by offering the following 4 services on a simple monthly basis:

Hosting, Domain, Google Analytics

This ensures the website and email functionally are live, as well as providing the necessary statistics behind the websites performance.

Website Maintenance

This keeps the website fresh and interesting, providing good content for your audience.

Search Engine Optimisation

SEO (Search Engine Optimisation) is a tool used to achieve higher rankings in Google searches. This will increase the quantity of your visitors by moving your website up in search results.


When you invest heavily in web design and generating traffic, it would be an absolute waste if you don’t analyse website user behaviour and continually improve the conversion rate.

Website Copywriting

We understand that you may know your business better than anyone else but may not be able to get it across as you’d like to in writing. We can help you with your website proofreading, copywriting and editing.

Graphic Design

With branding and visual content being so important in engaging your audience, we can help ensure all your content has it’s desired impact with our experienced designer.

How to increase leads/sales using CRO