Video content is fast becoming a key component of Digital Marketing Strategies
Videos are proven to be easier to digest, more visually appealing and more likely to be remembered, meaning that your viewers will also remember your brand and be more likely to buy from you.
Videos can come in different forms and they can be used to highlight different aspects of your business. They can not only introduce your products/services they can also show your personality as a business.
Meet the team page
What is the best way to sell your business than to showcase the people behind it? People on social media and in life love seeing who they are dealing with, their personality traits and their knowledge of their respective industries.
What you do
Videos are a great way to show your customers what you do, why they should choose you for this product or service and to attract new potential customers. Never shy away from the opportunity to show existing and potential customers that you are an expert in your field.
Customer testimonials are a great way to get new customers on board, after all, the best way to find out if a product/ service works is to hear what previous customers thought of it. Video testimonials are all the more important as they are less likely to be fake and show you have a great relationship with your customers.
A big part of inbound marketing is to generate customers by offering your viewers/ visitors/ followers content that might be useful for their business. This means that videos are a great way to educate others about your field, show your knowledge and generate traffic as a result.
Blogs are a great way to generate traffic through your website, but did you know that videos can improve your bounce rate and keep viewers interested in your product/ service? A great way to improve the effectiveness of your blog page is to check which blogs are the most successful on Google Analytics and shoot a video about them. This would not only grab the viewer’s attention and enhance their experience but it would improve your position on search engines and generate more customers.